Yes, You Can Totally Change: The Chicks

Rebranding is a big undertaking (as I’ve done a few times). The bigger of an entity you are, it’s a lot to do, and I’m proud of The Chicks for being willing to take that on and reflect the emerging paradigm rather than cling to the dying paradigm because “that’s the way it’s always been done.” Tradition that perpetuates genocide needs to be rethought. And tradition as a reason for not undertaking change is a weak argument.