How Dunkin Donuts Turned Me Into a Sports Fan

I love tea. Obviously. I also really love iced tea. About four years ago Dunkin Donuts really upped their iced tea game and I was hooked. They are everywhere in the North East. There are three between my house and my partner’s house and we only live a 12 minute drive apart. My favorite beverages are only $1.50 to $3 so I often stop for a beverage when out and about in the city or on road trips. They have decaf coffee and almond milk so that has really solidified their meeting my needs on a couple of levels.

I also love a coupon.

groupatdunkinA selfie taken at a Dunkin Donuts in Jersey City this very weekend with Ariel Speedwagon, Damien Luxe, Dara and me!

When Dunkin unveiled their DD Perks card, the first opportunity I could remember that you could get a frequent buyer discount, I thought it was cute. It took a long time for me to get around to buying in. Their frequent buyer card requires that you prepay in order to receive the benefits. (It’s a perpetual gift card you reload.)

You get 5 points for every dollar you spend. Every 200 points gets a free beverage coupon. It’s not the best or worst deal for frequent buyer rewards (at $2 or so per beverage that I buy, it takes about 10 beverages to get one free). I’ve got a few coupons for free beverages lingering in my purse at any one moment.

victoriapumpkinThe road trip was to this great apple orchard with so many Fall magical things.

When I tend to start racking up points out of nowhere, there is some kind of special Dunkin reward thing happening and I finally pay attention. This summer there was a thing where I got 30 extra points for getting food with my purchase (their hash browns are on point–made with onion). There have been extra points for going more than a few times in a month, and sometimes double points for certain periods of time.

But even better than the extra points are the exclusive member discounts. This summer during a brief and beautiful window all iced tea sizes were 99 cents. Then, for the month of September all Dark Roast coffees in any size were 99 cents. This was great for outings with Victoria, who drinks a giant iced coffee, black, any time of day. I love to buy her coffee when we drive around on our adventures.

victoriacoffeeThis was at Denny’s but she was definitely drinking it black.

But the best is happening this football season. Anytime the Jets or the Giants win a game, the next day medium coffees are 25 cents. That’s right. A normally nearly $3 iced coffee is suddenly $0.27 (including tax). It is a miracle.

I have found myself googling sports scores, finding out when games are and generally wishing a team I otherwise care nothing about, good luck. I think there’s a lot of spirituality in sports, “laypeople woo” if you will. Think about all of the superstitions by the players and fans, lucky tee shirts, rituals. It’s all woo. And for me, someone who never uses woo for sports, to throw my thoughts into the ring. Anyway, it’s a genius way to direct spiritual energy.

My Google Now app has hooked onto how much I care about it and now I get notifications about scores and impending games. Since apparently professional football is played more than just Sunday, it can happen on Mondays or Thursdays, too. The Jets and the Giants have had a really great season so far, based on the number of 25 cent medium coffees I’ve received. Thanks dudes!

quarterbackscore

With the exception of Monday night’s game, where the Eagles trounced the Jets. I would say if I cared about professional football in any way it is simply by osmosis from Christie and Becky and having lived in Philadelphia amongst many of my favorite people who love that team no matter where geography leads them. So I was okay not getting my bonus cheap beverage.

I did learn a catch, though. When I tried to buy two medium coffees I only got one for cheap (outing with Victoria). Also, if you run out of money on your card, make sure they refill your card before they charge you for your beverages because otherwise you don’t get your perks points for it.

receiptThe first time I paid 27 cents for coffee I thought it was a mistake.

And, for people who love coupons AND eat gluten, you get a free donut for going online and filling out their 5 minute survey about customer service and taste on a website. You put the code on your receipt and return it to the Dunkin for the free donut. I go to so many Dunkins that it’s rare that I align a code with the place, but if you hit it while it’s busy they’ll just hand it to you. This is another treat I like to give Victoria, since I don’t eat gluten and I also don’t even like their donuts. I find them kind of filmy with grease and prefer a mom and pop donut shop donut.

But, for this season at least, Dunkin is using their delicious beverages and points system to get me, an avid avoider of sporting matches, to care about football and root for teams. Who would have thought?

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